The Body Shop
Branding / Campaign
This campaign was a group collaboration targeted towards women to encourage confidence and empowerment; to love the body they were born with. We developed a new identity logo with a brand new product line to support our campaign, along with an idea for unconventional advertising.
Tools Used: Photoshop, Illustrator, InDesign
The Booth
To increase engagement, awareness, and share excitement of the Body Shop's new product line campaign, heart shaped kiosks will be displayed in heavy traffic areas throughout San Francisco such as Westfield Mall, Union Square, and Fisherman's Wharf. These Kiosks allow you to take a photo of yourself spontaneously, the REAL you. In return, you'll get a special offer code that gives 15% off towards your next purchase at the Body Shop.
Step 1
Locate a kiosk and tap the button in the middle to start.A brief paragraph will display that explains what to do, following a large button below that reads "TAKE A PICTURE."
Step 2
Tap the "TAKE A PICTURE" button and you'll see yourself on the screen, making it clear you're on camera. Tap the "Capture" button and the kiosk will countdown to picture time as you smile for the camera. You'll then be taken to a screen that allows you to email yourself the photo you've taken.
Step 3
Once you've submitted your email to redeem your photo, a special offer code pops up that can be used for 15% OFF your next purchase at The Body Shop.
